Flo Rudig is anchorman of the Novartis/Sandoz in-house TV channel and also hosts the off air events of the company: discussions, celebrations, communication workshops. It is necessary to sum up and prepare the most important aspects for thousands of employees in a few minutes: from the current balance sheet numbers through to the latest research results. The focus here is, on the one hand, to filter and compress complex content. On the other hand, to creatively design: telling the stories, so that they are understood and noted in a nutshell.
At interdepartmental events these can be followed by the staff via live stream directly at their workplace. This results in a precise evaluation of the viewership: “We see who looks at what kind of content and how long, and whether the messages of the company actually reach its employees,” said Flo Rudig.